In my last post, I brought in comments from leading legal marketing consultants from the LSSO listserve discussion called, "Where have all the CMOs gone?" In Bill Flannery's LSSO listserve post dated February 20, 2010, he said that he has recently interviewed more than 100 law firms in North America and overseas, and there are more than 40 CMO positions open.

"Where have all the CMOs gone?" is the subject line of an LSSO listserve discussion late last week. Some of the legal marketing/sales industry's top consultants (Silvia Coulter and Bill Flannery, to name two) weighed in on this hot button topic.

While passing time during the Olympic commercials, I wandered upon a book review in Business Week of “The Checklist Manifesto: How to Get Things Right” by Atul Gawande. It’s the byline that caught my eye – “How tragic errors can be sharply reduced with a piece of paper, hand-drawn boxes, and a pencil.