Blogazine

Elonide Semmes

Author: Elonide Semmes
Business development is about building relationships over time. And part of the challenge is maintaining a meaningful dialogue with your prospects. One tried and true way to keep the conversation going is to offer up something that prospects can get without actually hiring you. An offer gives them a chance to experience your thinking and expertise without the scarier commitment of saying, “yes.”
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Author: Elonide Semmes
On Monday, I was in D.C. for a series of meetings and found myself headed toward K Street to visit a prospect but realized I only had a virtual address, not their physical location. So I took out my trusty iPhone expecting to just check out the directions on their Web site. Boy was that a bad idea! Despite being a large company, they had not built a mobile version of their web site. The number of clicks and steps to try and get to the directions required me to find a park bench. (The lack of intuitive navigation did not help.)
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Author: Elonide Semmes
Aric Press, editor of The American Lawyer, wrote a great piece today in the AmLaw Daily called “In-House at the American Lawyer.” It is sobering and honest look at what faces many law firms as we close out 2009. Of course, I liked the fact he put in a plug for increased marketing. But most important I think Aric shines a light on the real need for innovation and fresh ideas.
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