Investing in smart strategy isn't just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm.
With a 45-year history, Keogh Cox & Wilson, Ltd. had never engaged in strategic marketing planning. The firm had good lawyers, loyal clients, a nice reputation in the community and Louisiana and Baton Rouge bar associations. So why shake things up? Because firm leaders thought they could be better.