Deborah McMurray

We Found This Correlation In the Data. Everyone Take A Razor. Courtesy of Tom Fishburne

Author: Deborah McMurray
Big Data is getting bigger.  According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us in a law firm - how can we learn from it, affect change with it, make progress and grow revenue?
 
Data pours in from new sources and channels every day. Sifting through all the signals and noise is an enormous daily undertaking, and extracting insights (the proverbial needle in a haystack) that drive smart business decisions is more difficult by the hour.
 
 
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Focus Group of One. Courtesy of Tom Fishburne. marketoonist.com.

Author: Deborah McMurray
I've taken a hiatus from my blog for a variety of reasons - other than my normal workload, I'm co-authoring a book with Greg Siskind (The Lawyer's Guide to Marketing on the Internet, 4th Edition, published by the Law Practice Management Section of the American Bar Association), and I fell, broke four ribs and punctured and collapsed a lung in a hotel in San Diego while at the 2015 LMA Conference (in the hospital for a week and then grounded for another before I could fly home - more on this experience in a future post). I've missed writing here and am thankful to faithful readers who stopped by to read previous posts.
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Author: Deborah McMurray
The first "marketing and math" presentation I gave was for the now-defunct Marketing Directors' Institute conference 15 or so years ago. It was, looking back on it, rudimentary - but it was a start. I told the law firm marketing audience to care about client and matter profitability, realization and billing rates, staffing ratios on particular types of matters, alternative fee arrangement scenarios (yes, even then), RPL, PPP, PPEP, and more.
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