Deborah McMurray

Author: Deborah McMurray
The first "marketing and math" presentation I gave was for the now-defunct Marketing Directors' Institute conference 15 or so years ago. It was, looking back on it, rudimentary - but it was a start. I told the law firm marketing audience to care about client and matter profitability, realization and billing rates, staffing ratios on particular types of matters, alternative fee arrangement scenarios (yes, even then), RPL, PPP, PPEP, and more.
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Author: Deborah McMurray
For every dazzling creative idea we have, for every unique and differentiating strategy, we need an audience.  People who have open hearts and minds who will see that our approach is precisely what they need just when they need it. 
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Author: Deborah McMurray
Jordan Furlong, legal industry consultant and popular blogger, and I have recently been emailing about "courage" and what it means to lawyers and their clients.  He just published a penetrating post called "What Leadership Really Means," that gets to the heart of courage and why it's so important for lawyers to understand it.  Fundamentally, because it's what clients want from you.
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