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Branding

How Do They Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices

Author: Deborah McMurray
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Author: Deborah McMurray
Investing in smart strategy isn't just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm.
 
With a 45-year history, Keogh Cox & Wilson, Ltd. had never engaged in strategic marketing planning. The firm had good lawyers, loyal clients, a nice reputation in the community and Louisiana and Baton Rouge bar associations.  So why shake things up?  Because firm leaders thought they could be better.
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Author: Deborah McMurray
With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies.
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