Social Networking

In a world where precedent rules, law firms aren't widely known to be trend-setters - or even early adopters. There are two law firms who have put an i-generation stake in the ground and created iPhone apps. (Other firms have launched apps, but the most highly publicized recent ones are Morrison & Foerster and Goulston & Storrs.)

I am seeing more interest in their intranets by law firms than I have seen in the last dozen years. Firm leaders are taking a serious look at ways to improve communication up and down the organization, facilitate collaboration among colleagues and workgroups, reinforce cultural tenets and save money.

I am resisting adding my opinions to the blizzard of commentary about any of yesterday's Super Bowl commercials. In fact, this post isn't even mine - it's from the Daily Online Examiner. The post is entitled, "Will Google's Super Bowl ad backfire?" The author is Wendy Davis.