Interactive Marketing

With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies.

British industrial designer, Sir James Dyson, is best known for his iconic bagless vacuum cleaner that he peddles on television. And among frequent travelers who wash their hands in airport restrooms, for the Dyson Airblade, which dries your hands as would the edge of a tornado. But after a recent comment in which he said he didn't believe in branding - "We're only as good as our latest product. I don't believe in brand at all." - he is now famous for being the anti-branding guy.

When I took my first marketing director position in a law firm in 1987 (I know! A million years ago.), the function and position were so new, no one was measuring average tenure of senior marketers. Five years later when I moved to another firm to take its top spot, grumblings about the short tenure of senior marketers started to surface. By the mid-1990s, dissatisfaction was on the rise - among the marketing professionals filled with hope and promise who were racing to these jobs only to receive a lukewarm reception, and among law firm leaders whose lofty expectations were consistently unmet.