Web Design

Author: Deborah McMurray
Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S.  Kaplan Kirsch handles the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. And, its competitors are among the nation's most prestigious law firms.
 
Peter Kirsch, a senior partner who was actively involved in the website redesign says, "The people who go to our website are not like most people who look for legal services. Most of our clients aren't lawyers – they are public officials. It was very important to us that we weren’t intimidating like lawyers can sometimes be." 
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Author: Deborah McMurray
This is a continuation of yesterday's blog post http://lawfirm4-0.typepad.com/law_firm_40_blog/2012/04/if-it-were-really-a-good-idea-.html . . . Tom Fishburne, the Marketoonist, who designed the cartoon I posted yesterday, wrote his own blog post about it. He says something that we've known in legal marketing circles for a long time:
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Author: Deborah McMurray
Marketers hear this throughout their careers. Of course, the complete declaration is, "If it were really a good idea, someone would already be doing it." Thankfully, I haven't heard this much in recent years, but I still frequently hear, "Who else is doing it?" (Whatever "it" might be on that particular day.)
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