Positioning

With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies.

When I took my first marketing director position in a law firm in 1987 (I know! A million years ago.), the function and position were so new, no one was measuring average tenure of senior marketers. Five years later when I moved to another firm to take its top spot, grumblings about the short tenure of senior marketers started to surface. By the mid-1990s, dissatisfaction was on the rise - among the marketing professionals filled with hope and promise who were racing to these jobs only to receive a lukewarm reception, and among law firm leaders whose lofty expectations were consistently unmet.

This is a continuation of yesterday's blog post http://lawfirm4-0.typepad.com/law_firm_40_blog/2012/04/if-it-were-really-a-good-idea-.html . . . Tom Fishburne, the Marketoonist, who designed the cartoon I posted yesterday, wrote his own blog post about it. He says something that we've known in legal marketing circles for a long time: