When I took my first marketing director position in a law firm in 1987 (I know! A million years ago.), the function and position were so new, no one was measuring average tenure of senior marketers. Five years later when I moved to another firm to take its top spot, grumblings about the short tenure of senior marketers started to surface. By the mid-1990s, dissatisfaction was on the rise - among the marketing professionals filled with hope and promise who were racing to these jobs only to receive a lukewarm reception, and among law firm leaders whose lofty expectations were consistently unmet.