Blogazine

Positioning

Author: Deborah McMurray
I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …”  Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more.
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Author: Deborah McMurray
Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S.  Kaplan Kirsch handles the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. And, its competitors are among the nation's most prestigious law firms.
 
Peter Kirsch, a senior partner who was actively involved in the website redesign says, "The people who go to our website are not like most people who look for legal services. Most of our clients aren't lawyers – they are public officials. It was very important to us that we weren’t intimidating like lawyers can sometimes be." 
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Author: Deborah McMurray
With yet another high profile resume-fake (Scott Thompson, who was ousted as Yahoo! CEO after four months among accusations that he lied on his resume about having a computer science degree) I am compelled to write this blog post about telling the truth on your website and other biographies.
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The CP Blogazine is a mash-up of our favorite blogs and favorite blog posters. Contact us if you have a blog post worth talking about and we will share it with our subscribers.

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