Blogazine

Recession

Author: Deborah McMurray
Senior marketers have been questioning the value of Martindale-Hubbell listings with increasingly loud and passionate voices. For AmLaw 100 and 200 firms, the cost ranges from a bare-bones listing in the $20,000-40,000 range to a comprehensive contract that costs well into the six-figures. And many firms have eliminated it altogether, saying “Enough is enough.” In fact, in a meeting in Houston last Friday, an AmLaw 200 executive director said, "nearly everyone on my ALA listserve across the country have dropped Martindale."
Read Full Article...
Author: Deborah McMurray
Today, far fewer law firms - at least the business to business ones - are buying print advertising in legal trades, industry verticals and business publications. This tracks with business-to-business advertising cut-backs in all industries. While I think there is still a place for strategically designed print ads, I don't think we'll ever see the pre-recession levels of spending. Maybe this is why bad advertising stands out so much today. There isn't the blizzard of competitors' ads to sift through when flipping the pages of American Lawyer, the Wall Street Journal and other desirable publications.
Read Full Article...
Author: Deborah McMurray
A managing partner/marketing partner panel moderated by Deborah McMurray and hosted by LMA Dallas Chapter program. In this and future posts, Deborah shares the questions and answers covered during the luncheon, and offers a quick survey for attendees.
Read Full Article...
12Next

The CP Blogazine is a mash-up of our favorite blogs and favorite blog posters. Contact us if you have a blog post worth talking about and we will share it with our subscribers.

Top Categories:

Top Authors: