Each morning I read law.com's latest report about an AmLaw 100 firm's profits or revenue drops in 2009 over 2008. American Lawyer Media is building anticipation with this tactic as it leads up to its May 1, 2010 release of the AmLaw 100 financial report. The release of the AmLaw 100 firm names has been a banner day for Content Pilot since we started analyzing the Web sites of this body of firms based on "Ten Foundational Best Practices." Read more about our history with this initiative in past blog posts. If you want to access the last White Paper, you can download it here. And for a list of the 2010 Ten Foundational Best Practices, read my December 31, 2009 post.

Last week, I attended (and Content Pilot exhibited at) the 2010 international Legal Marketing Association (LMA) conference in Denver. I have several observations, which I'll share in a post later this week. This post is a quick congratulations to the 2010 inductees into the LMA Hall of Fame. These are not "lifetime achievement" awards (although that is part of the formal title), which always suggest that someone is at career's end. Rather, these three legal marketers are as busy and vibrant as ever, and continue up in their career trajectory.

In my last post, I brought in comments from leading legal marketing consultants from the LSSO listserve discussion called, "Where have all the CMOs gone?" In Bill Flannery's LSSO listserve post dated February 20, 2010, he said that he has recently interviewed more than 100 law firms in North America and overseas, and there are more than 40 CMO positions open.