Author: Deborah McMurray
"Where have all the CMOs gone?" is the subject line of an LSSO listserve discussion late last week. Some of the legal marketing/sales industry's top consultants (Silvia Coulter and Bill Flannery, to name two) weighed in on this hot button topic.
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Book Photo - The Checklist Manifesto
The Checklist Manifesto: How to Get Things Right” by Atul Gawande
Author: Keith Wewe
While passing time during the Olympic commercials, I wandered upon a book review in Business Week of “The Checklist Manifesto: How to Get Things Right” by Atul Gawande. It’s the byline that caught my eye – “How tragic errors can be sharply reduced with a piece of paper, hand-drawn boxes, and a pencil.
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The Google spot, Parisian Love, vividly demonstrates just how revealing users' search histories can be. The ad consists of a series of 11 searches that tell the story of a man (presumably fictional) who falls in love while studying in Paris, moves abroad and gets married. It begins with a search for "study abroad paris france" and ends with a search for "how to assemble a crib."
Author: Deborah McMurray
I am resisting adding my opinions to the blizzard of commentary about any of yesterday's Super Bowl commercials. In fact, this post isn't even mine - it's from the Daily Online Examiner. The post is entitled, "Will Google's Super Bowl ad backfire?" The author is Wendy Davis.
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