Blogazine

Author: Deborah McMurray
Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S.  Kaplan Kirsch handles the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. And, its competitors are among the nation's most prestigious law firms.
 
Peter Kirsch, a senior partner who was actively involved in the website redesign says, "The people who go to our website are not like most people who look for legal services. Most of our clients aren't lawyers – they are public officials. It was very important to us that we weren’t intimidating like lawyers can sometimes be." 
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Author: Deborah McMurray
Investing in smart strategy isn't just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm.
 
With a 45-year history, Keogh Cox & Wilson, Ltd. had never engaged in strategic marketing planning. The firm had good lawyers, loyal clients, a nice reputation in the community and Louisiana and Baton Rouge bar associations.  So why shake things up?  Because firm leaders thought they could be better.
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We Found This Correlation In the Data. Everyone Take A Razor. Courtesy of Tom Fishburne

Author: Deborah McMurray
Big Data is getting bigger.  According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us in a law firm - how can we learn from it, affect change with it, make progress and grow revenue?
 
Data pours in from new sources and channels every day. Sifting through all the signals and noise is an enormous daily undertaking, and extracting insights (the proverbial needle in a haystack) that drive smart business decisions is more difficult by the hour.
 
 
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