I am speaking at the LMA Ohio chapter meeting this Wednesday, January 27, 2010. The title of my presentation is: "New Rules for Marketing in a Recovering Economy -- Tactics to Improve your Success and Reach." It makes sense to critically analyze your marketing investments to ensure that you are getting your money's worth. ROI is sometimes elusive in law firm marketing departments (more on ROI in future posts) -- the best place to start is to get more benefit from the commitments you've made. Since Martindale-Hubbell continues to be in the cross-hairs, this post is devoted to sharing ways to get greater benefit from your Martindale investment. Many firms aren't ready to eliminate Martindale entirely - this post is for them.

With all the talk, all the brouhaha about social media, it's grand to find a simple, practical appraisal of it. Read Eric Fletcher's post about social media and Bob Garfield's new book, The Chaos Scenario. Eric is the CMO of McGlinchey Stafford PLLC.

Chat boards, blogs, Facebook pages, tweets and more are the ready receptacles for associate gripes, whining, belly-aching and wailing. I am amazed at those who passionately defend their constitutional right to free speech, yet haven't the foggiest clue about exercising good judgment, being self and employer respecting, and otherwise selfishly guarding one's own reputation online.