Press Room

Overview

Welcome to our Press Room - where you'll find ideas from Content Pilot marketers and strategists, plus some thought-provoking comments from of our friends around the legal industry.  We also highlight upcoming events like CP Breakfast Roundtables and the happenings of professional industry groups such as the Legal Marketing Association.

Articles

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Three Ways to Make Your Website More Dynamic
12.14.11
By Deborah McMurray
Published in attorneyatwork.com
Do you want to find a way to compete better at a low or no cost? Are you ready to be viewed as the most relevant expert in your field? Well, if more effective marketing is on your list of resolutions for 2012, give this one a try: “I resolve to make ...

Don’t Be Afraid of Ghosts!
A Good Writing Consultant Can Give Lawyers’ Content That Extra Edge
09.29.11
By Janet Ellen Raasch
Lawyers and law firms often consult with outside writing consultants – or ghostwriters -- for important projects. The lawyer provides legal expertise and the professional writer contributes speed, news context and clear, persuasive style.

Truly Engaged Employees
Lead to Highly Successful Law Firms
09.29.11
By Janet Ellen Raasch
A truly engaged employee is one who believes so strongly in an organization that he or she invests discretionary effort in its success. In other words, a truly engaged employee is someone who regularly goes above and beyond his or her job descriptio...

Making Your E-mail Signature into a Useful Marketing Tool
07.15.11
By Peter Harrison
Published in Lawyers USA
Signatures at the end of e-mails, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice.

Events

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The Elephant in the Room: Marketing Technology Trends You Can't Afford to Ignore
A Panel Discussion at the 2012 LMA Annual Conference
03.14.12
Technology permeates all aspects of today’s legal marketing and business development landscape. However, technology only gets you so far. Striking the right balance of technology, market savvy, business acumen and creative strategic thinking can prop...

LMA Orlando City Group Meeting
Proposal / RFP Best Practices
06.16.11
Deborah McMurray presents at the Legal Marketing Association (LMA) Orlando City Group Meeting.

LMA Tampa City Group Meeting
Proposal / RFP Best Practices
06.15.11
Deborah McMurray presents at the Legal Marketing Association (LMA) Tampa City Group Meeting.

Building your career: Establishing Credibility and Developing your Professional Reputation
A Presentation by Lisa Simon at the 2011 LMA Annual Conference in Orlando
04.18.11
Lisa Simon, Chief Marketing Officer at Brownstein Hyatt Farber Schreck, shares the collective wisdom of her friends and colleagues with a new generation of smart legal marketers.

Press Releases

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Content Pilot Releases “Velocity,” The First Sales Driven Mobile App for Lawyers
Velocity™ builds speed and immediacy into lawyers’ business development conversations with clients and prospects
09.08.11
DALLAS, TEXAS - Content Pilot LLC proudly announces the release of Velocity™, the first mobile application that will drive sales for lawyers and other professionals in professional services firms. Firms purchasing the “app” have the clear advantage o...

YouTube Video: Deborah McMurray's Thoughts on Lateral Integration
04.05.11
Deb McMurray of Content Pilot explains her takeaway from the Masterminds pre-conference session at the 2011 Legal Marketing Association annual conference.

Deborah McMurray Quoted in Stacy West Clark's Legal Intelligencer Article
A Legal Marketing Holiday Gift: Advice From Some of the Country's Top Experts
12.27.10
Deborah McMurray and other legal marketing experts answer the question, "What one important piece of advice for 2011 would you give lawyers that will grow their business?" in this recent article by Stacy West Clark, published in The Legal Intelligenc...

A Web Developer I Position Just Open
03.12.10
Content Pilot LLC is looking for an incredibly talented web application developer to join our Dallas-based team.You should be experienced but hungry, results oriented and passionate about working with technology. We use Java stack, Virtual Enterprise...

Surveys

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Survey on Law Firm Proposals, RFPs and Managing Experience
06.02.11
Don't miss your opportunity to be a part of our first survey on proposal activity inside law firms.

Contribute

Have an article to recommend?

We invite clients and friends to contribute to the
CP Press Room by sharing their favorite articles,
blogs or books. To contribute to the CP Press Room,
contact Blake Davis or send an email to pressroom@contentpilot.net.