Press Room

Overview

Welcome to our Press Room - where you'll find ideas from Content Pilot marketers and strategists, plus some thought-provoking comments from of our friends around the legal industry.  We also highlight upcoming events like CP Breakfast Roundtables and the happenings of professional industry groups such as the Legal Marketing Association.

Articles

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Law Firm 4.0
02.01.09
Bright Ideas is a collection of 26 essays by global legal industry leaders on where we've been and where we're going. The book is the brain child of and edited by E. Leigh Dance, the founder of ELD International, Inc. "Law Firm 4.0" is an essay tha...

Debunking the Myths of Convergence: An Interview with Rees Morrison
10.22.08
Deborah McMurray's interview with Rees Morrison, a Certified Management Consultant (CMC) who has advised law departments for nearly 20 years to help them better manage themselves and their outside counsel.

ABA Book:  The Lawyer's Guide to Marketing on the Internet, 3rd Ed.
10.01.07
This is the third edition of the ABA's popular book on Internet marketing. Deborah McMurray, Rick Klau and Greg Siskind wrote the 2nd edition, too, and Greg Siskind wrote the first as a lawyer/Internet pioneer. Purchase the book at the ABA Web site...

Marketing Legal Services on the Internet
06.05.07
Websites should be designed to be interactive, ever changing, always relevant and personal. Lawyers are missing out if they aren't creating firm websites that educate and inform their clientele. A website should differentiate and uniquely position th...

Events

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LMA Dallas Chapter Meeting: Marketing ROI and Metrics
04.15.10
Join Deborah McMurray for the second panel discussion in a series with marketing partners and managing partners, addressing the topic of ROI and metrics.

LMA Atlanta Luncheon: RFP Best Practices
02.18.10
Deborah McMurray, CEO and Strategy Architect of Content Pilot LLC, speaks about trends in business development, and specifically RFP and proposal best practices.

LMA Ohio Chapter Meeting: New Rules for Marketing in a Recovering Economy
01.27.10
Join Deborah McMurray for an LMA Ohio chapter meeting on how to improve the success and reach of your marketing activies during a recovering economy.

LMA Luncheon: The Changing Face of Legal Marketing
11.19.09
Moderated by Deborah McMurray, this panel will discuss how law firm marketing departments must evolve, and become structured to drive revenue and enhance client relationships.

Press Releases

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Content Pilot Holiday Recipes 2009
12.17.09
Take Content Pilot home for the holidays! Our team shares thier favorite recipes (and the stories behind them) with our clients and friends.

2010 Your Honor Awards Entry Criteria Announced
10.28.09
Content Pilot team member Keith Wewe will serve as a judge for the 2010 Awards.

Legal Marketing Association, Southeastern Chapter Announces 2010 Board of Directors
10.26.09
Keith Wewe was elected the 2010 President-Elected and appointed 2010 Co-Chair of the Service Provider Advisory Committee.

Content Pilot Welcomes a New Team Member
09.02.09
We're pleased to announce Aaron Tull, an experienced developer and HTML specialist, has joined our technology department.

Contribute

Have an article to recommend?

We invite clients and friends to contribute to the
CP Press Room by sharing their favorite articles,
blogs or books. To contribute to the CP Press Room,
contact Blake Davis or send an email to pressroom@contentpilot.net.