2 Arrows to Build Up Your BI Quiver
07.05.10
As law firms continue to evaluate their marketing and business development spending and approach new initiatives with caution, their leaders want to know what they are getting for their money.
Law Firm 4.0
02.01.09
Bright Ideas is a collection of 26 essays by global legal industry leaders on where we've been and where we're going. The book is the brain child of and edited by E. Leigh Dance, the founder of ELD International, Inc. "Law Firm 4.0" is an essay that challenges firm leaders to rethink and re-imagine the law firm business model -- starting with identifying what's getting in your way. Deborah offers several considerations for change.
ABA Book: The Lawyer's Guide to Marketing on the Internet, 3rd Ed.
10.01.07
This is the third edition of the ABA's popular book on Internet marketing. Deborah McMurray, Rick Klau and Greg Siskind wrote the 2nd edition, too, and Greg Siskind wrote the first as a lawyer/Internet pioneer. Purchase the book at the ABA Web site at: http://www.abanet.org/abastore/index.cfm?section=main&fm=Product.AddToCart&pid=5110585
Marketing Legal Services on the Internet
06.05.07
Websites should be designed to be interactive, ever changing, always relevant and personal. Lawyers are missing out if they aren't creating firm websites that educate and inform their clientele. A website should differentiate and uniquely position the firm as a leader in its markets, communicating the brand or personality of the firm and its lawyers.
Search Engine Optimization - CP Best Practices
06.01.07
As the Internet has become the dominant research tool of business, including C‐level executives, a firm’s online visibility and awareness plays a larger role in business development.
Web Site Strategies—Where in the Web?
04.10.06
If your site is not attracting visitors, it is not working for you. In other words, it’s a waste of money. Know who you’re looking for, how they look for you and how to keep them coming back for more.
Law Firm Web Sites: Ten Foundational Best Practices
02.01.06
We live in a Web site world. The economics and ubiquitous nature of the Internet testify to this. Organizations have multiple goals for their Web sites, but the primary one should be to simply communicate what you do and how you do it.
Six Ways to Build Your Reputation Online
02.01.05
As a practicing lawyer, your credibility and reputation are everything. They take years to build and only minutes to destroy. So, just as you can’t afford any missteps in your representation of clients, you can’t afford gaffes in your communications. Here are six ways to boost your professional reputation and increase your exposure using the Internet and electronic communications as tools.