Three Ways to Make Your Website More Dynamic
12.14.11
By Deborah McMurray
Published in attorneyatwork.com
Do you want to find a way to compete better at a low or no cost? Are you ready to be viewed as the most relevant expert in your field? Well, if more effective marketing is on your list of resolutions for 2012, give this one a try: “I resolve to make my firm’s website more dynamic!” Better yet, here are three things you can do to follow through. With the possible exception of “lose weight” or “call my brother more often,” it will be the best thing you do all year. And the only out-of-pocket expense is a little bit of your time.
Don’t Be Afraid of Ghosts!
A Good Writing Consultant Can Give Lawyers’ Content That Extra Edge
09.29.11
By Janet Ellen Raasch
Lawyers and law firms often consult with outside writing consultants – or ghostwriters -- for important projects. The lawyer provides legal expertise and the professional writer contributes speed, news context and clear, persuasive style.
Truly Engaged Employees
Lead to Highly Successful Law Firms
09.29.11
By Janet Ellen Raasch
A truly engaged employee is one who believes so strongly in an organization that he or she invests discretionary effort in its success. In other words, a truly engaged employee is someone who regularly goes above and beyond his or her job description.
Making Your E-mail Signature into a Useful Marketing Tool
07.15.11
By Peter Harrison
Published in Lawyers USA
Signatures at the end of e-mails, like their handwritten counterparts, are judged by their neatness and aesthetic quality. But only your e-signature doubles as an efficient, powerful – and free – marketing tool for your law practice.
Just Like Athletes, Lawyers Can Benefit From (Business Development) Coaching
06.30.11
By Janet Ellen Raasch
Professional athletes rely on their coaches – experienced individuals who help them hone their performance skills, create focused competition strategies and maintain a high level of motivation over the course of a career. Similarly, a good coach can help any lawyer who is thrown into the competitive arena of business development.
President’s Message - Playground Rules
03.25.11
By Keith Wewe
Published in LMASE Newsletter
Earlier this month, I played daddy for the day for my 4 year-old niece, Kailey, at “Dad’s Day” at her school in Austin. My brother was away on one of his frequent business trips and since we are identical twins - I was a logical stand-in. I loved it. Of course, what was there not to love? Kindergarten kids get to color pictures outside the lines, play with toys, go outside, eat carb-loaded snacks and take naps. As Dad for the Day, I got to do many of these things, too. Next month, I’ll be enrolling myself as a pre-K student.
How to "Pitch" Your Legal Services
So That Clients Will "Catch"
02.17.11
By Janet Ellen Raasch
Published in www.constantcontentblog.com
Congratulations! Thanks to a lot of hard work, you've finally nailed down the opportunity to "pitch" your legal services to a targeted, qualified client. Obviously, you want to make the most of this hard-won opportunity. "Solid presentation skills are essential to securing new business," said Brigid O'Connor, MBA. "Whether you are delivering the pitch or helping prepare for it, you know that prospect meetings are both a vital marketing tool and a potential obstacle to success."
A Pimento Cheese Sandwich Changed My Life
02.04.11
By Keith N. Wewe
Published in LMASE Newsletter
Several weeks ago, I attended a birthday party for a friend where an attendee proudly proclaimed, “That pimento cheese sandwich changed my life.” Intrigued as to how an inanimate object such as a sandwich could have such a profound impact on this woman’s reason for being, I pulled up a stool and dug deeper into her comments. As it turns out, that sandwich actually did what she said – it changed her life.
Nine Questions to Ask About Your Firm's Website
02.02.11
By Deborah McMurray
Published in www.attorneyatwork.com
Law firms are investing more in the design and development of their Web sites than ever. But are your visitors any happier? No matter your law firm's size or budget, visitors expect the same intuitive experience that they have with CNN.com, Southwest.com or Opentable.com.