Competing on Intelligence: Finding Your Firm's Competitive Edge
03.25.13
April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of the NBA and NHL playoffs, and finally ends with the NFL Draft. April also marks the month where statistical analysis and intelligence may have the greatest impact on both the onfield and financial success of professional teams.
PR Skills Boost Law Firms
03.01.13
By Janet Ellen Raasch
A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively (and often additionally) it can “earn” an enhanced reputation via skillful use of public relations.
Easy, Essential SEO for Lawyers and Law firms
01.23.13
By Janet Ellen Raasch
If your law firm is not showing up on the first page of search results, you are nowhere. Very few online searchers ever go beyond the first page of results. In the eyes of Internet users (everyone), if you do not appear on this first page, you are not credible. You will not get the call.
Next Generation of Law Firm Websites
10.29.12
By Janet Ellen Raasch
The best law firm websites have an entirely new look and feel. Propelling these dramatic changes are the user interfaces and content delivery systems popularized by smartphones and tablets, as well as online usage preferences and habits created by social media.
Process Helps Lawyers Accept, Implement Innovation
10.08.12
By Janet Ellen Raasch
Marketers operate in the realm of innovation. If it’s been done before, they believe, it’s rarely worth doing the same way again. Most lawyers, by contrast, operate in the realm of precedent. If it hasn’t been done before, it’s risky.
New Brand World: How Law Firms Brand and Re-Brand
08.01.12
By Janet Ellen Raasch
Today, the concept of branding has been further expanded to the professional services industry. With so many lawyers and law firms milling about, a brand is a valuable way to distinguish one lawyer and one law firm from another.
Relationship-Based Marketing Works Best for Law Firms
08.01.12
By Janet Ellen Raasch
In his Rhetoric, Aristotle lays out his three tools of persuasion – good sense, shared values and friendliness. If you closely watch any modern-day ad campaign, you will see that these tools are still as valid as the day they were first recorded.
Doing well by doing good: Law firm social responsibility
06.06.12
By Janet Ellen Raasch
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profitable. And if not more profitable, at least a better place to work.
Three Ways to Make Your Website More Dynamic
12.14.11
By Deborah McMurray
Published in attorneyatwork.com
Do you want to find a way to compete better at a low or no cost? Are you ready to be viewed as the most relevant expert in your field? Well, if more effective marketing is on your list of resolutions for 2012, give this one a try: “I resolve to make my firm’s website more dynamic!” Better yet, here are three things you can do to follow through. With the possible exception of “lose weight” or “call my brother more often,” it will be the best thing you do all year. And the only out-of-pocket expense is a little bit of your time.