Law Firm Web Sites: Ten Foundational Best Practices
02.01.06
We live in a Web site world. The economics and ubiquitous nature of the Internet testify to this. Organizations have multiple goals for their Web sites, but the primary one should be to simply communicate what you do and how you do it.
Six Ways to Build Your Reputation Online
02.01.05
As a practicing lawyer, your credibility and reputation are everything. They take years to build and only minutes to destroy. So, just as you can’t afford any missteps in your representation of clients, you can’t afford gaffes in your communications. Here are six ways to boost your professional reputation and increase your exposure using the Internet and electronic communications as tools.
Turn your Firm's Marketing Budget into a Strategic Planning Tool
10.15.04
During boom times, most law firm marketing budgets turn into overgrown fields where sacred cows graze, growing fat and happy on a rich diet of unquestioned country club memberships, unexamined entertainment allowances and unlimited directory listings. In today’s highly competitive business environment, there is better use for that money.
Investing in Long Term Success: An Altman Weil Expert Roundtable
09.01.04
In today's marketplace, being a highly effective lawyer seems to require greater levels and types of contributions and skills than ever before. If that is true, what are some
of the things that lawyers must do throughout their careers to be seen as highly effective? The baseline is that they continue to learn and be intellectual leaders in their specific areas of study. So whatever their specific practice or industry specialty, they have got to be deep and rich, and on the cutting edge of their substantive areas of law.
ABA Book: The Lawyer's Guide to Marketing, 2nd edition
Fall 2004
This best-selling book is a comprehensive look at strategic marketing best practices. Written by nearly 20 industry experts and edited by Jim Durham and Deborah McMurray, it is considered an extraordinary resource for large and small firms alike.
On the Edge: Market Research - Hunting for Value
08.01.04
Harry Beckwith, in his popular 2000 book, The Invisible Touch, discusses the limits of research. He talks about the unreliability of subjects, and says, "People who know they are being studied change what they [normally] do."
19 1/2 Things Every Lawyer Should Know about Web Sites
08.01.04
Law firms are investing more in the design and development of their Web sites than ever before. However, during a recent speech to the Orange County Chapter of the Legal Marketing Association, nearly half of the attendees (lawyers and marketers) said they were unhappy with their current sites. And several of them had launched new Web sites within the last year.
Measure for Measure: Client Profitability is the "Giant's Strength" Inside your Firm
03.01.04
Law firm marketers are typically familiar with the concept of firm revenue – from the billable hours that generate it, to the aggregate figures that we find listed in (and often submit to) various publications. However, the true measure of law firm business success isn’t hours and rates, it’s profitability. The profitability of your clients, that is.
What is Dallas' Promise?
02.09.04
Dallas’ citizens now know that The Richards Group has been hired to "brand" our city. The headline of Henry Tatum’s February 4, 2004 column was, "We need to put a brand on Dallas to be competitive," and Steve Blow’s Sunday (February 8, 2004) column lead was "Let’s coin Big D slogan with rhyme and reason."
The Lawyer’s Guide to Marketing Your Practice
02.02.04
This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help you implement a successful, multi-faceted, and profit-enhancing marketing program in your firm.