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Match Lawyers' Business Development Efforts to Personality Traits09.01.13
By Janet Ellen Raasch
Lawyers are smart people. Most lawyers have attended presentations on how to develop new business and enhance their practices. As a result, most of them clearly understand the theory behind business development. Most of them sincerely want to get ...
When Persuading, Body Language Beats Words07.03.13
By Janet Ellen Raasch
In any law firm, there is a lot of persuasion going on. Persuasion and negotiation are, after all, essential skills in the practice of law.
Competing on Intelligence: Finding Your Firm's Competitive Edge03.25.13
April is a great month for sports fans. It begins with the NCAA Final Four, followed by the start of the Major League Baseball season, the NCAA Frozen Four, the start of the NBA and NHL playoffs, and finally ends with the NFL Draft. April also marks ...
PR Skills Boost Law Firms03.01.13
By Janet Ellen Raasch
A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively (and often additionally) it can “earn” an ...
Easy, Essential SEO for Lawyers and Law firms01.23.13
By Janet Ellen Raasch
If your law firm is not showing up on the first page of search results, you are nowhere. Very few online searchers ever go beyond the first page of results. In the eyes of Internet users (everyone), if you do not appear on this first page, you are no...
Next Generation of Law Firm Websites10.29.12
By Janet Ellen Raasch
The best law firm websites have an entirely new look and feel. Propelling these dramatic changes are the user interfaces and content delivery systems popularized by smartphones and tablets, as well as online usage preferences and habits created by s...
Process Helps Lawyers Accept, Implement Innovation10.08.12
By Janet Ellen Raasch
Marketers operate in the realm of innovation. If it’s been done before, they believe, it’s rarely worth doing the same way again. Most lawyers, by contrast, operate in the realm of precedent. If it hasn’t been done before, it’s risky.
New Brand World:  How Law Firms Brand and Re-Brand08.01.12
By Janet Ellen Raasch
Today, the concept of branding has been further expanded to the professional services industry. With so many lawyers and law firms milling about, a brand is a valuable way to distinguish one lawyer and one law firm from another.
Relationship-Based Marketing Works Best for Law Firms08.01.12
By Janet Ellen Raasch
In his Rhetoric, Aristotle lays out his three tools of persuasion – good sense, shared values and friendliness. If you closely watch any modern-day ad campaign, you will see that these tools are still as valid as the day they were first recorded.
Doing well by doing good: Law firm social responsibility06.06.12
By Janet Ellen Raasch
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a...

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