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Three Ways to Make Your Website More Dynamic12.14.11
By Deborah McMurray
Published in attorneyatwork.com
Do you want to find a way to compete better at a low or no cost? Are you ready to be viewed as the most relevant expert in your field? Well, if more effective marketing is on your list of resolutions for 2012, give this one a try: “I resolve to make ...
Don’t Be Afraid of Ghosts!
A Good Writing Consultant Can Give Lawyers’ Content That Extra Edge
09.29.11
By Janet Ellen Raasch
Lawyers and law firms often consult with outside writing consultants – or ghostwriters -- for important projects. The lawyer provides legal expertise and the professional writer contributes speed, news context and clear, persuasive style.
Truly Engaged Employees
Lead to Highly Successful Law Firms
09.29.11
By Janet Ellen Raasch
A truly engaged employee is one who believes so strongly in an organization that he or she invests discretionary effort in its success. In other words, a truly engaged employee is someone who regularly goes above and beyond his or her job descriptio...
Just Like Athletes, Lawyers Can Benefit From (Business Development) Coaching06.30.11
By Janet Ellen Raasch
Professional athletes rely on their coaches – experienced individuals who help them hone their performance skills, create focused competition strategies and maintain a high level of motivation over the course of a career. Similarly, a good coach can ...
President’s Message - Playground Rules03.25.11
By Keith Wewe
Published in LMASE Newsletter
Earlier this month, I played daddy for the day for my 4 year-old niece, Kailey, at “Dad’s Day” at her school in Austin. My brother was away on one of his frequent business trips and since we are identical twins - I was a logical stand-in. I loved it....
How to "Pitch" Your Legal Services
So That Clients Will "Catch"
02.17.11
By Janet Ellen Raasch
Congratulations! Thanks to a lot of hard work, you've finally nailed down the opportunity to "pitch" your legal services to a targeted, qualified client. Obviously, you want to make the most of this hard-won opportunity. "Solid presentation skills ar...
A Pimento Cheese Sandwich Changed My Life02.04.11
By Keith N. Wewe
Published in LMASE Newsletter
Several weeks ago, I attended a birthday party for a friend where an attendee proudly proclaimed, “That pimento cheese sandwich changed my life.” Intrigued as to how an inanimate object such as a sandwich could have such a profound impact on this wom...
Nine Questions to Ask About Your Firm's Website02.02.11
By Deborah McMurray
Law firms are investing more in the design and development of their Web sites than ever. But are your visitors any happier? No matter your law firm's size or budget, visitors expect the same intuitive experience that they have with CNN.com, Southwest...
Managing Partners Appreciate Strategic Role of Marketing Department (Guest Author: Janet Ellen Raasch)11.29.10
By Janet Ellen Raasch
A law firm or law office managing partner wears many hats. Some managing partners are able to dedicate themselves full time to leading the law firm, but many others fulfill management responsibilities on a part-time basis while also representing cli...

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