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Transparency: Beyond the Extranet (ILTA Presentation)08.24.10
By Julie Kremer, Jon Parish, Deborah McMurray and Steve McHargue
Clients want their outside lawyers to add seamless support of what they do day-to-day. What does that look like? Deborah McMurray and other industry leaders recently explored this question at the International ILTA conference in Las Vegas.
Law Firm Extranet Survey Results08.20.10
By Julie Kremer, Jon Parish, Deborah McMurray, Steve McHargue and Cheryl Disch
In July 2010 we posted a survey to various ILTA E-Groups to collect information from firms about their use of extranets and related technologies. This research summary was instrumental in developing a panel presentation at the 2010 Conference, titled...
2 Arrows to Build Up Your BI Quiver07.05.10
By Elizabeth Lampert and Deborah McMurray
Published in The National Law Journal
As law firms continue to evaluate their marketing and business development spending and approach new initiatives with caution, their leaders want to know what they are getting for their money.
Law Firm 4.0
Considerations for the Global Law Firm in 2020
By Deborah McMurray
Published in Bright Ideas:  Insights from Legal Luminaries Worldwide
Bright Ideas is a collection of 26 essays by global legal industry leaders on where we've been and where we're going. The book is the brain child of and edited by E. Leigh Dance, the founder of ELD International, Inc. "Law Firm 4.0" is an essay tha...
Debunking the Myths of Convergence: An Interview with Rees Morrison10.22.08
By Deborah McMurray
Published in Strategies: The Journal of Legal Marketing
Deborah McMurray's interview with Rees Morrison, a Certified Management Consultant (CMC) who has advised law departments for nearly 20 years to help them better manage themselves and their outside counsel.
ABA Book:  The Lawyer's Guide to Marketing on the Internet, 3rd Ed.10.01.07
By Gregory H. Siskind, Deborah McMurray and Richard P. Klau
Published in American Bar Association, Law Practice Management Section
This is the third edition of the ABA's popular book on Internet marketing. Deborah McMurray, Rick Klau and Greg Siskind wrote the 2nd edition, too, and Greg Siskind wrote the first as a lawyer/Internet pioneer. Purchase the book at the ABA Web site...
Marketing Legal Services on the Internet
Positioning and Branding on the Web
By Deborah McMurrary
Websites should be designed to be interactive, ever changing, always relevant and personal. Lawyers are missing out if they aren't creating firm websites that educate and inform their clientele. A website should differentiate and uniquely position th...
Search Engine Optimization - CP Best Practices06.01.07
By Keith Wewe
As the Internet has become the dominant research tool of business, including C‐level executives, a firm’s online visibility and awareness plays a larger role in business development.
WHITE PAPER: AmLaw 100 Web Sites 2006 - An Analysis of Ten Foundational Best Practices09.01.06
By Deborah McMurray
An analysis of the 2006 AmLaw 100 Web sites, based on Ten Foundational Best Practices
Web Site Strategies—Where in the Web?04.10.06
If your site is not attracting visitors, it is not working for you. In other words, it’s a waste of money. Know who you’re looking for, how they look for you and how to keep them coming back for more.


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