Headnotes: Tech Corner—Email: Effective Communication or Electronic Embarrassment?
01.01.98
You only have one chance to make a first impression, so it had better be good. Attorneys thoroughly scour business correspondence before they mail it—for content, to ensure their message is clear and concise, to avoid slang or vernacular that may be inappropriately familiar, and for grammatical spelling correctness. Why then, is electronic mail not subject to the same careful scrutiny?
The Myth of the Perfect Rainmaker
11.18.96
There’s No Perfect Personality Suited To Marketing. Anyone With A Little Time And An Open Mind Can Strengthen The Firm’s Client Base.
What`s Hot In Law Firm Marketing
02.01.94
Finding new clients is often the hardest thing for law firms to do. We can generally determine why our existing clients continue to hire us, but why does someone new walk in the door and say, I understand you can solve my problem?
Communicating With Style
09.01.92
Meetings with several attorneys and several company representatives are one of the most challenging sales settings. It appears as if there is a common goal, but everyone seems to have a different agenda, or at the very least, a unique list of requirements for hiring outside counsel.