What are we getting for our marketing dollars?” is a question that all marketing and business development professionals have heard for years. For years, lawyers haven’t known what kind of return to expect, but the question that nags them remains, “If we invest a dollar, shouldn’t we get more than a dollar in return? And how do we track that?”
On April 15, 2010 at the LMA Dallas City Chapter meeting, you will hear a lawyer/marketer panel tackle the enormous topic of ROI. Complete the Survey Monkey ROI Questionnaire – You’ll hear the results of the Dallas survey, plus hear how three firms are managing and tracking their multi-million dollar annual marketing and business development budgets.
What can be tracked? Are there initiatives you can’t track? Are we measuring the wrong things? How can marketers manage lawyers’ expectations for return on investment?
Complete the survey, bring your marketing partners and/or executive directors/COOs to hear:
- Allen Fuqua, CMO, Winstead PC
- Tim Powers, Business Development Partner, Haynes and Boone LLP
- Pat Sargent, Marketing Partner, Andrews Kurth LLP
- Deborah McMurray, Facilitator, CEO and Strategy Architect, Content Pilot LLC