Technology permeates all aspects of today’s legal marketing and business development landscape. However, technology only gets you so far. Striking the right balance of technology, market savvy, business acumen and creative strategic thinking can propel a firm well ahead of its peers.
Our panel of leading industry-recognized experts will offer their views on current trends in the legal marketing technology space. We will look at specific strategic challenges and the marketing technologies that are purported to address them. The panelists will share their experiences with these challenges and technologies and offer insights into how they
have been able to achieve the balance that sets their firms apart as leaders in this space.
Please come prepared with questions and observations to share as this will be an interactive discussion with ample opportunity for the audience to participate.
Panelists
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Deborah McMurray
CEO and Strategy Architect
Content Pilot LLC
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Bob Robertson
Chief Marketing Officer
Greenberg Traurig, LLP
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Joe Calve
Chief Marketing Officer
Morrison & Foerster
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Alvidas A. Jasin
Client Relationship Executive
Ropes & Gray LLP
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Mark T. Greene
Chief Business Development Officer
Waller Lansden Dortch and Davis LLP
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Moderator
Kathrine Cain
Manager of Business Intelligence
Winston & Strawn LLP
Program developed in association with the International Legal Technology Association.
