Press Room

Content Pilot Releases “Velocity,” The First Sales Driven Mobile App for Lawyers

Velocity™ builds speed and immediacy into lawyers’ business development conversations
09.08.11

DALLAS, TEXAS - Content Pilot LLC proudly announces the release of Velocity™, the first mobile application that will drive sales for lawyers and other professionals in professional services firms. Firms purchasing the app have the clear advantage of their lawyers being able to search Velocity by keyword or by their experience, clients, practice, industry and team on their iPhone, BlackBerry, iPad or other mobile device at critical moments in business development discussions.

Accessing Velocity on a lawyer’s Smart Phone or tablet in the middle of a client conversation takes seconds. The app intuitively organizes and pulls lawyers’ experience, client, team and other information that already exists in your firm, so your lawyers will never again miss critical business development opportunities. They will be able to answer potential client questions on the spot such as, “Do you have anyone with xx experience?” Velocity provides relevant, just-in-time answers.

In preparation for designing Velocity, Content Pilot consulted with CMOs at AmLaw 100 and 200 firms about their most pressing business development needs.

Lisa M. Simon, Chief Marketing Officer of Brownstein Hyatt Farber Schreck LLP and past president of the Legal Marketing Association, lined up to be the first beta tester of Velocity says, “Velocity will revolutionize client and prospect conversations in a smart, unobtrusive way. It can help facilitate problem-solving discussions in meetings, conferences, and over dinner or drinks.”

“Velocity addresses the traditional obstacles and barriers to success that lawyers have in sales and cross-selling: trust, time and information,” explains Deborah McMurray, CEO and Strategy Architect for Content Pilot and a former law firm chief marketing officer. “Velocity leverages and pulls data from systems that you already use in your firm. The efficacy of the data has already been verified."

Simon continued, “With Smart Phones, your competitor’s storefront is in the pocket of your best client. How will you compete? Velocity.”

About Velocity

Velocity is patent pending, and is powered by Content Pilot®, an industry leader that provides business development and marketing technologies to professional services firms, including proposal centers, websites, experience databases and more.

About Content Pilot

Content Pilot LLC (www.contentpilot.net) is a Dallas-headquartered marketing strategy and technology company founded in 2005 that serves leading law firms and other professional services firms across the U.S. For more information about Velocity: Contact Deborah McMurray at 214.351.9690 or 972.897.4921 by phone or email at mcmurray@contentpilot.net.

FOR MORE INFORMATION

Media Contact

Elizabeth Lampert
President
Elizabeth Lampert PR
T 925.932.4420
lampert@elizabethlampertpr.com

Product Contact

Deborah McMurray
CEO and Strategy Architect
Content Pilot LLC
T 214.351.9690
F 214.351.9691
M 972.897.4921
mcmurray@contentpilot.net