LMA South Eastern Chapter recently honored one of our industry’s pioneers and LMA Hall of Fame inductee, Deborah McMurray. The event combined a timeline of legal marketing milestones with a fun reception for clients and colleagues. Content Pilot designed an invitation to friends and colleagues to celebrate the 25+ years of legal marketing achievements of Deborah McMurray, tell the story of how our friend, (and the legal marketing industry), have grown and evolved since the landmark Supreme Court ruling in1977.
We created the invitation in the form of a storybook with nine index-sized cards, each with an original illustration, year and caption. The series concludes by inviting attendees to celebrate Deborah’s induction as a Fellow in the College of Law Practice Management, LMA Hall of Fame and LawDragon’s list of the Top 100 Legal Consultants. The index cards were blown up to poster-sized stories for the event, along with a larger-than-life cut-out of Deborah (where guests posed with “her” to commemorate the evening).
The event was the first of its kind for an LMA Chapter, and was widely attended by marketers, but also by senior partners at many of the largest and most prestigious firms. The Starlight invitation garnered interest in both the event and Deborah’s contribution to the industry. Stories from the invitation inspired laughter, some fun-poking and reminiscing, and the response from attendees was a unanimous “we love the invitation."
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