Velocity Wins "Best Legal Mobile Application" at 2012 Internet Advertising Competition Awards


March 26, 2012 -- DALLAS, TEXAS - Content Pilot LLC is proud to annouce that Velocity™, the first mobile application that drives sales for lawyers and other professionals in professional services firms, won "Best Legal Mobile Application" in the 2012 Internet Advertising Competition Awards. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to “honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising.” In 2011, more than 86 industries were represented in the competition.

Law firms using Velocity have the clear advantage of their lawyers being able to search on their iPhone, BlackBerry, iPad or other mobile device at critical moments in business development discussions. The app intuitively organizes and pulls lawyers’ experience, client, team and other information so lawyers will never again miss critical business development opportunities.

“We are ecstatic that Velocity is getting this broad industry recognition. It cuts through barriers to success that lawyers have in sales and cross-selling, and it’s ahead of the curve in terms of where the smartphone, tablet technology is headed.” explains Deborah McMurray, CEO and Strategy Architect for Content Pilot and a former law firm chief marketing officer.

The IAC Awards will be formally announced next week.

About Velocity

Velocity is patent pending, and is powered by Content Pilot, an industry leader that provides business development and marketing technologies to professional services firms, including proposal centers, websites, experience databases and more.

About Content Pilot

Content Pilot LLC ( is a Dallas-headquartered marketing strategy and technology company founded in 2005 that serves leading law firms and other professional services firms across the U.S. For more information about Velocity: Contact Deborah McMurray at 214.351.9690 or 972.897.4921 by phone or email at


Media Contact

Elizabeth Lampert
Elizabeth Lampert PR
T 925.932.4420

Product Contact

Deborah McMurray
CEO and Strategy Architect
Content Pilot LLC
T 214.351.9690
F 214.351.9691
M 972.897.4921