Learn How to Fly
For more information, please contact:
VP - Client Service and Growth
CP Web Pilot Sample Successes:
Greenberg Traurig's Powerful Web Site
We worked with the firm to build an intuitive, robust and client-focused Web site that delivers relevant content by practice and industry, and ultimately integrate with the firm’s new proposal center and deals/cases tools.
Thompson Coe is an Industry Leader
A positioning strategy grounded in the firm's leading reputation in the insurance industry and lawyers' roll-up-their-sleeves approach to client work is apparent throughout this site. Visit Thompson Coe's TC@Work case studies (http://www.thompsoncoe.com/OurFirm/TCWORKCaseStudies), which are peppered throughout the practice and industry descriptions.
Goulston & Storrs Proves they are Both Serious and Fun
Goulston's strategic objective was to showcase the diverse experience of Goulston & Storrs attorneys on a client-focused Web site, and present the firm in a personal, yet professional manner. With a small team to manage the Web site, usability was the key to helping the firm achieve their goal of a content-rich site that’s frequently updated.
Tabbed navigation allows the Goulston & Storrs Web site to present more information—including rich media like videos and podcasts—in a clean, organized and uncluttered way. Professionally-taken lawyer-team photos (that show how much everyone enjoys each other) were combined with stylized word-pairs to create custom mastheads used throughout the site. “Client-focused” was mission-critical to Goulston, so the site includes client logos, testimonials, case studies and TV commercials.
See for yourself at www.goulstonstorrs.com.
California's Jeffer Mangels Butler & Mitchell LLP Demonstrates Lawyers' Accessibility
JMBM wanted to position the lawyers at Jeffer Mangels Butler & Mitchell as highly accessible and approachable experts in their fields. Lawyers and marketers needed the ability to edit content and images easily, update RSS-populated blog entries automatically, perform advanced search features and showcase rollover-activated photos that show “personality” and link to lawyer biographies.
Collaborating actively with lawyers and the marketing team—a double-digit group in different offices—we interviewed practice and industry leaders, senior management and department leaders to unearth goals, trends and opportunities to exploit. We applied the Web site Ten Foundational Best Practices —and the result is a highly intuitive, visitor-friendly Web site that is rich in features and functionality.