Website

Get on board with Content Pilot® and it won’t be long until your website is soaring above the rest. Designed specifically for law firms, CP Web Pilot is a powerful and flexible content management system that delivers Web and Intranet sites with superior performance.

Prepare for Takeoff

We offer unmatched experience in legal marketing and proven technological expertise. Content Pilot websites have been recognized by the Legal Marketing Association Your Honor Awards and the SE-LMA Chapter Awards. We know what lawyers want, what drives your clients and how to implement projects on time and within budget.

Powerful Technology

We integrate strategy and technology to get you where you want to go now and in the future.

CP Web Pilot offers:

  • A solid, robust base product that can be enhanced as much as your budget allows—to make your site unique to your brand and your needs
  • Streamlined architecture and intuitive navigation so lawyers, clients, visitors and alumni alike can enjoy the ride
  • Real time updates and additions to content, so your site stays fresh
  • A site that is search engine optimized at the time of launch
  • The latest and most flexible technology platform that powers your content, key messages and brand

Experienced Crew

Content Pilot was created for law firms by professionals with years of in-house law firm experience—in both marketing and IT departments. Deborah McMurray and her Content Pilot team combine legal and cross-industry experience to provide strategic insight and knowledge of best practices. This means that your site will rise above the competition. 

What are the Benefits of your Investment? 

  • An exemplar website that sets your firm apart – that works very hard for you and functions at the center of lawyers’ business development efforts.
  • An interactive website that is the centerpiece of your social networking, and where clients, prospects and recruits will seek the latest and best information about your firm.
  • A robust platform upon which you may easily build other business development technologies and that integrates with other firm systems.
  • A better understanding of whom is visiting your site and why. We’ll help you measure the effectiveness of your offline activities via your website, and advise on how we can drive more traffic online.
  • A website that is search engine optimized at launch.

Easily Add your Favorite Web 2.0 and Other Features

  • RSS feeds
  • Blogs
  • Micro-sites
  • Video and podcasts
  • Social media links to bios and practices
  • Search engine optimization strategies
  • Foreign language translations of certain pages
  • Multiple lawyer biographies
  • On-demand brochure and other pitch tools
  • Feed in your experience to bios, practice and industry descriptions using the CP Deals and Cases Tool
  • Multiple searches
  • Personalization
  • Event registration and searchable calendars
  • Customized v-cards
  • Tools that drive traffic to your site, such as e-newsletter and branded email
  • Intranet and extranet capabilites
  • Client and alumni access to specific content through the home page
  • Link to your CRM and HR databases
  • And more
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Learn How to Fly

For more information, please contact:

Keith Wewe
VP - Client Service and Growth
214.802.2700
keith.wewe@contentpilot.net

CP Web Pilot Sample Successes:

Greenberg Traurig's Powerful Web Site

We worked with the firm to build an intuitive, robust and client-focused Web site that delivers relevant content by practice and industry, and ultimately integrate with the firm’s new proposal center and deals/cases tools.

Explore GTLAW.com

Thompson Coe is an Industry Leader

A positioning strategy grounded in the firm's leading reputation in the insurance industry and lawyers' roll-up-their-sleeves approach to client work is apparent throughout this site. Visit Thompson Coe's TC@Work case studies (http://www.thompsoncoe.com/OurFirm/TCWORKCaseStudies), which are peppered throughout the practice and industry descriptions.

Visit www.thompsoncoe.com

Goulston & Storrs Proves they are Both Serious and Fun

Goulston's strategic objective was to showcase the diverse experience of Goulston & Storrs attorneys on a client-focused Web site, and present the firm in a personal, yet professional manner. With a small team to manage the Web site, usability was the key to helping the firm achieve their goal of a content-rich site that’s frequently updated.

Tabbed navigation allows the Goulston & Storrs Web site to present more information—including rich media like videos and podcasts—in a clean, organized and uncluttered way. Professionally-taken lawyer-team photos (that show how much everyone enjoys each other) were combined with stylized word-pairs to create custom mastheads used throughout the site. “Client-focused” was mission-critical to Goulston, so the site includes client logos, testimonials, case studies and TV commercials.

See for yourself at www.goulstonstorrs.com.

California's Jeffer Mangels Butler & Mitchell LLP Demonstrates Lawyers' Accessibility

JMBM wanted to position the lawyers at Jeffer Mangels Butler & Mitchell as highly accessible and approachable experts in their fields. Lawyers and marketers needed the ability to edit content and images easily, update RSS-populated blog entries automatically, perform advanced search features and showcase rollover-activated photos that show “personality” and link to lawyer biographies.

Collaborating actively with lawyers and the marketing team—a double-digit group in different offices—we interviewed practice and industry leaders, senior management and department leaders to unearth goals, trends and opportunities to exploit. We applied the Web site Ten Foundational Best Practices —and the result is a highly intuitive, visitor-friendly Web site that is rich in features and functionality.

Visit www.jmbm.com.