2016 AmLaw Global 50 Websites: Ten Foundational Best Practices White Paper
Thank you for your interest in Content Pilot’s “How do they Measure up? 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices” White Paper.
Content Pilot researchers reviewed 70 attributes for each of the 50 websites for a total of 3,500 attributes. Websites that launched prior to July 1, 2016 were included in the Content Pilot study. Prior Content Pilot research studies analyzed the AmLaw 100 firms – done in 2005, 2006, 2007, 2010 and 2013. This is the first study and comprehensive White Paper that addresses the websites of these global powerhouse law firms.
The White Paper, “How do they Measure up? 2016 Global 50 Websites: Ten Foundational Best Practices,” is a 120-page in-depth picture of Trends and Insights, Do’s and Don’ts, Stand-out Firms and Results for each of the 2016 Ten Foundational Best Practices. It also includes a two-page infographic, “How Well do the Global 50 Websites Communicate the Firms’ Global Growth Strategies and Messages?” – and a “Global Content Marketing Cheat Sheet” prepared by Leigh Dance, President of ELD International (who also served as Global Advisor to this project) and Deborah McMurray, CEO of Content Pilot.
Find out which law firms ranked in the top ten overall, as well as the top ten ranking firms for each Foundational Best Practice. Only one law firm’s website ranked “Excellent.”
Please subscribe to receive a complimentary copy of this rich and detailed White Paper. Once your subscription is approved, you will receive a link via email to download the White Paper.
The White Paper is available as PDF single pages (best for printing on 8 ½ x 11 or A4 paper) or PDF Spreads (good for printing on 11x17” paper) for viewing on large monitors. Please indicate which version you want.